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Conservative talk radio has never been more angry and extreme than today. You might think that’s a response to the Obama presidency. But even more, conservative talkers are responding to a collapse in advertising revenues.
According to Scott Fybush, the proprietor of North East Radio Watch, talk radio has lost 30-40% of its ad revenues over the past two years.
Further, in an interview with a talk radio trade publication, Talkers Magazine, late last year, Talk Radio Networks CEO Mark Masters said: “2008 will be known as the year that weak syndicated programs began dying off in droves,” adding that “it has only just begun.”
In this environment, radio hosts believe that anger is their only path to survival. “If you’re not the most extreme person on the radio or making the most outrageous headlines,” says Fybush, “there is going to be some portion of the base that is going to ignore you and move onto someone who is more extreme.”
One of the most civil voices in talk radio, Michael Medved, explains the economic pressure upon the industry. He told NewMajority: “In this [economic] environment, you have something of a push to be outrageous, to be on the fringe, because what you’re desperately competing for is… P-1 listeners [those who tune in most frequently]. The percentage of people on the fringe who are P-1s is quite high,” he explained. As a result, talk radio hosts are feeling more pressure than usual to yell harder, scream louder, and insult further. Talk shows “are fighting for an ever- smaller pie, [which means that] you’ve got to be even louder about it because you’re trying to get the attention of an ever-smaller niche,” said Medved.
All these factors exacerbate the existing negative tendencies of conservative news talk radio. Michael Harrison, editor of Talkers Magazine, notes that “news talk radio has traditionally been a street medium… [that employs] the language and emotions and attitudes that one would hear on the street, by the fence, in the schoolyard.” Of course, schoolyard emotions evoke schoolyard results: a downwards descent into name-calling and fringe politics. Talk radio’s fascination with the “birther” movement is the logical end point.
As conservative politics attempts to reach out and rebuild, the incentives for conservative radio hosts point in exactly the opposite direction. The fact of the matter is that the survival of news talk radio “depends on ratings and revenue, not on getting people elected, or even on bring right,” says Harrison. If the economy worsens, expect more venom on your AM dial.
Tim,
In case it’s escaped your attention… the American People seem to be getting angrier and angrier – more frustrated and more frustrated.
“…conservative talkers are responding to a collapse in advertising revenues.”
Prove it.
Seriously. Prove it.
While I appreciate links in general, what exactly – specifically – are you pointing to in terms of correlated stats, actual hard evidence as opposed to conjecture?
Hell… I’ll make it easy for you! Follow up with a graph of the last five years of the Rush Limbaugh show – audience and revenue. Then, assuming you can demonstrate a downward trend, give some evidence supporting your hypothesis that Rush (as just one example) is getting “angrier.”
Let’s see what you can do, kid! I’m rooting for ya!
BILL
* (That’s Mr. Barker to you…) (*GRIN*)
It’s hard to get figures for ad revenue, as, well, they’re not public. The only people who know the numbers are those in the industry – see Mr. Master’s discussion of syndication. It is severely struggling, we know that, but I can’t quantify it. Fybush says syndication networks and talk radio are losing 30-40% of their ad revenue. I defer to him.
As for the downward trend in tone, there wasn’t a single person who I interviewed for this story that didn’t agree with this suggestion. Angrier tone is hard to quantify, but by the qualifications of those who I’ve talked to who know their talk radio, it’s getting worse.
Fybush says: “[The tone is] heading wholesale downwards – there is tremendous polarization right now”
Harrison talks about the schoolyard atmosphere.
Medved: “You have something of a push to be outrageous, to be on the fringe, because what you’re desperately competing for is… [the] opposite of politicians, politicians need to build a majority – you’re going for three or four or five percent of people at that moment. Which is why talk radio sounds the way it does right now.”
Gosh, Bill, too shocked to snort?
And as to the ‘American People’ getting more and more angry: Polls? Links? Proof?
The atomization of media will continue to diminish ad revenue for radio, television, magazines and newspapers. Direct mail is getting a hit as well due to recent Post Office rate increases. The internet is cheap and has the ability to gather large, often angry, groups of likeminded people. Expect political discourse to deteriorate even further.
…….It’s called the Law of Diminishing Returns (you can google it Baarking)……just as they had to kill ever more wild animals and people in the Colosseum in order to satisfy the appetites of the sort of people who went to Roman circuses just so do talk show hosts have to ratchet up the red meat rhetoric to satisfy their ever more sated audience of wingnuts…..clearly there’s no limit to the appetite of people like Baarking and Franco for this kind of stuff so each radio host has to turn up the volume a little higher……the fact that it’s destroying the GOP outside 25-35% of the electorate is irrelevant to these guys who are only in it for the money.
Bark:
I know both a senior exec at one of the biggest media companies in the nation and another guy who has been on the air in radio for 25 years. Revenue IS dropping. It’s not necessarily just for the outrage talk shows, but the broadcast industry in general. More ad revenue is moving to the web, and the stunted retail economy is slashing ad expenses to get by. Print media is in a similar spiral, as we have seen many cities losing their flagship papers.
My on-air friend co-hosted a show that topped the time-slot in one of the top 10 markets. But he was let go after a decade there when his renewal came up, because of a glut of idle talent out there that management can get cheaper. It’s just the realities of the current business climate.
That said, I’m inclined to believe Mak’s analysis. Everyone is looking over their shoulder at the ratings game, and if outrage is what gets an audience, it will build. That’s perhaps a sad commentary on our culture, but it is what it is.
I’ve always wondered who has time to listen to Rush and the other bloviators on a regular basis. I catch Rush occassionally, when work has me driving from point A to point B during the day … but he’s not drive time. Our local station reserves drive time for their local hosts, which is welcome.
And what I’ve noticed when I’ve listened to Rush’s shows for extended periods, such as when work has me traveling from city to city – is that there is a LOT of repetition in there (not to mention a lot of time killing self-congratulation by “el Rushbo”). So to really get much content out of the show takes a committment. And I’d guess that that level of committment is only going to draw the most fanatical of listeners.
pnwguy says: “That’s perhaps a sad commentary on our culture, but it is what it is.”
That’s correct. It’s also apathy. We can all sit back and allow the discourse in this country sink lower into the gutter. Or Americans can write to the sponsors and protest.
Radio talk hosts who pander to the lowest common denominator are not ‘patriots’ nor should they be honored for ‘free expression.’ There is, of course, a terrible power to hate talk on radio and elsewhere – but I keep thinking all those men and women of integrity and character that died on foreign soil for our country, all those who fight to uphold decency for our children to model, whose sacrifices and hard work are now being relegated to the back row in order for some super-inflated egoists spew out the worst bile imaginable…for ratings, for money, for power.
If we speak with venom and hate in our homes, then we shouldn’t be surprised if our children do the same. How is this different than a society that is saturated with hate talk on radio, TV and on the’Net and not enough protest against it? Some of it surely leads to violence.
I’ve thought for a long time now that we have less to fear from an invasion of some foreign terrorists on American soil than this country imploding from within. Like ancient Rome, a decline in morals led the way with political corruption and unrelenting crime, which then opened the door to further excesses. Good people must stand up for what’s right, or we will see a once-proud country rotting from within.
And btw….I speak loudly against both conservatives and liberals regarding this issue. Even as a Democrat, I am appalled by the hate talk generating on websites in retaliation of the hate talk generated on ‘conservative’ sites. I’m an equal opportunity basher.
anniemargret // Aug 6, 2009 at 6:09 pm
” I’m an equal opportunity basher.”
………I’m the first to agree Democrats say loopy things and espouse silly positions but there isn’t the same malignance……the sheer hatred and anger……a couple of weeks ago when Cronkite died I was really shocked by some of the far right blogging about him and I’m not shocked by much these days
Re: TimM // Aug 6, 2009 at 4:12 pm –
“It’s hard to get figures for ad revenue, as, well, they’re not public.”
http://www.arbitron.com/home/content.stm
(*SHRUG*)
WABC (my “go to” talk radio station) had a 3.9 rating in April, 3.8 in May, and 3.9 in June.
As for revenues, I’m not going to do your work for you, but we’re talking public (SEC regulated) corporations. An enterprising high school student should be able to track down the number with a minimum of effort.
“The only people who know the numbers are those in the industry…”
Umm… hmm… besides the numbers I just noted up above, how is it you believe advertising rates are set, Tim…??? I mean, do you believe an advertiser buys time on a particular station without knowing their numbers compared to other stations…???
“As for the downward trend in tone, there wasn’t a single person who I interviewed…”
(*SIGH*) Tim. I don’t care WHO you interviewed. I want to see the NUMBERS.
(Jeez… and people wonder how we’ve gotten into the mess we’re in.)
(BTW, folks… if you click on Tim’s bio up above you’ll note he identifies himself as a “journalist” for New Majority.) (*ROLLING MY EYES*)
“Angrier tone is hard to quantify, but by the qualifications of those who I’ve talked to who know their talk radio, it’s getting worse.”
Tim. Son. (*SIGH*) I’m trying to help you here. Don’t give me this nonsense about “hard to qualify;” you’re the one who wrote the piece! It’s your job to back up your contentions with some actual evidence, something readers can compare and contrast. As to “those you’ve talked to,” again, didn’t they ever teach you the difference between “subjective” and “objective” in school…???
(*HEADACHE*)
“Fybush says…”
Are you frigg’n JOKING…?!?!
(Folks… again… check out Tim’s bio. We’re frigg’n DOOMED! The entire Western world is doomed!)
(*SOMETHING BETWEEN A SNICKER AND A CHUCKLE*)
“Harrison talks…”
(*SIGH*) Tim. Son. You’re not GETTING it.
(…a Koch Fellow at the American Enterprise Institute… [previously] employed at the Fraser Institute and the Office of the Minister of Foreign Affairs in Canada.)
No hope… no hope… no hope… no hope…
Time. Talk radio has ALWAYS had it’s share of… er… “outrageous” personalities. Ever hear the term “shock jock?”
Anyway… seriously, Tim… take my comments in the spirit in which I intend them. Yes, I’m giving you a figurative “kick in the ass,” but if you really want to break into journalism you’ve gotta do a whole lot better than this. If you think I’m tough, see what happens if you hand a competent editor something like this.
BILL
barker13 // Aug 6, 2009 at 7:17 pm
……..Sometimes your capacity for being a narcissistic and patronizing dickhead surprises even me Baarking……..this was a little masterpiece of your particular genre…….it should be framed and hung in the NM offices……perhaps it will be
Re: Johnmcc // Aug 6, 2009 at 4:43 pm –
“And as to the ‘American People’ getting more and more angry: Polls? Links? Proof?”
The Tea Parties. Recent well-publicized videos of “town hall meetings.” My interpretation of various polling data.
http://www.rasmussenreports.com/public_content/politics
Why…??? Do you think I’m wrong?
Make your case and I’ll respond.
BILL
* Oh… and just because you asked…
(*SNORT*)
Re: Pnwguy // Aug 6, 2009 at 5:37 pm –
“Revenue IS dropping. It’s not necessarily just for the outrage talk shows, but the broadcast industry in general.”
(*SMILE*) Ahh… but there’s the rub…
I’m sure revenue is dropping. (At least in overall terms.) But is it dropping for Limbaugh? I don’t know… do you? Has Limbaugh gotten “angrier?” No. And I’ve been listening to Limbaugh since the late 80′s.
How’bout the other top tier talk radio hosts – the conservative talk radio hosts since Tim began his contribution with… “Conservative talk radio has never been more angry and extreme than today.”
(*SHRUG*)
I asked the kid to provide some data – to back up his contentions as they applied specifically to conservative talk radio. That WAS the context of his contribution… right…???
“I’m inclined to believe Mak’s analysis.”
OK. (*SMILE*)
Me… I’m questioning it. (*SHRUG*)
BILL
Gallop poll 8/03: “President Barack Obama’s job approval rating, after hitting his administration low point of 52% in the middle of last week, has edged back up, and is 56% for the lates three-day period, July31-Aug2.”
Gallop poll 8/06: “Since April, there has been a significant increase in the percentage of Americans who say the tone and level of civility between Republicans and Dmocrats in Washington have gotten worse since Barack Obama was elected president, from 24% to 36%. The plurality of Americans continue to perceive no change in this regard, but that is down from 52% to 42%. About one in five say things have improved in this area, a percentage tht has been stable since Obama took office….
Much of that change is due to the views of rank-and-file Republicans. Now, a majority of Republicans, 59%, see the level of of civility between the parties as getting worse. In April, 32% of Republicans believed this.”
Sounds like lots of Republicans are reponding to their masters’ voices, Bill.
I would like to see some numbers from, say, Arbitron or Nielsen about radio ratings on a show by show basis.. I’ve seen stories about how Rush is at an all time high, or his lowest since 1994, or how NPR’s Morning Edition has the higest ratings ever or Morning Edition has almost no audience at all. All these stories cannot be true.
ell, I’ve never agreed with the David Frum definition of angry and extreme, but I think you’re partly right. The whole of the media has been in a very tough depression that started long before the current economic meltdown and was brought about by a combination of free online news content, the effect of things like Craigslist on advertising … Read Morerevenue, and inefficiencies even worse than the ones in the auto industry. This has led to retrenchment all around, and a greater focus on the core audience for particular outlets. This isn’t just limited to the right (which I think you could have pointed out) but is part of a general phenomenon. Keith Olbermann is one symptom of it. A less obvious one is the way that Time Magazine basically got rid of most of their international, lifestyle, and general interest coverage to focus single mindedly on Democratic Party Politics with people like Joe Klein, who used to sell himself as the uber-moderate Liberal looking to reach out to Bush supporters, , kind of like the DNC equivalent of what Frum is now, turning into an Al Franken like Liberal shock jock.
That having been said, I think you tend to downplay the extent to which the harder line taken by conservative talk radio has to do with the revolutionary nature of what Obama is doing and the absence of any questioning or criticism of it in … Read Moremost of the media. Conservatives now have a major battle on their hands, and so there is a much greater need to sound the trumpets.
One final note, you said in the article that general revenue for radio was down 30-40%. I would be curious to learn whether that applies to the leading Conservative talk radio programs (Limbaugh, Hannity etc.). Because while most T.V. outlets have been taking the same kind of nosedive, Fox News’ ratings and viewership have actually gone up.
Re: Johnmcc // Aug 6, 2009 at 9:06 pm –
Not quite sure what you’re trying to prove, JM, aside from the fact that you failed to answer my very simple question. Here… let me try again:
Do you or do you not think that “the American People” (obviously not every single one – we’re talking a general snapshot in time of the national mood) are angry at government – anger bordering on “extreme” anger?
Again… let’s flash back to Tim’s claim: “Conservative talk radio has never been more angry and extreme than today. ”
Which *I* answer in part by noting: “the American People seem to be getting angrier and angrier – more frustrated and more frustrated.”
Do you AGREE or DISAGREE with my perception?
Re: Adude // Aug 6, 2009 at 9:12 pm –
(*NOD*)
Re: Andrew-s // Aug 6, 2009 at 10:25 pm –
“One final note, you said in the article that general revenue for radio was down 30-40%. I would be curious to learn whether that applies to the leading Conservative talk radio programs (Limbaugh, Hannity etc.). Because while most T.V. outlets have been taking the same kind of nosedive, Fox News’ ratings and viewership have actually gone up.”
Frum has never been one to let the facts get in the way of the message. And to Frum… (and thus his “contributors”)… Limbaugh is bad… Levin is bad… Hannity is bad…
(Well… on Hannity I agree – but that’s my personal gut reaction; the fact is, whether I like him or not, Hannity is extremely popular with the GOP base.)
Listen. Let’s be honest. This “contribution” is yet another attack on conservatism.
Tim started off with “Conservative talk radio has never been more angry and extreme than today.”
Next thing you know he’s using Michael Medved quotes in order to tar both conservative talk show hosts AND their conservative listeners with labels such as “outrageous” and “fringe,” the kind of people who “yell harder, scream louder, and insult further.”
(*SMIRK*)
Com’on… the kid’s not even being subtle! (*CHUCKLE*)
Tiring of using Medved as his “beard,” young Mr. Mak then goes on to selectively quote Michael Harrison, editor of Talkers Magazine. Once again the message is thrown out loud and clear: conservative talk radio is a bastion of “negative tendencies,” a “street medium” that evokes “schoolyard emotions” and “schoolyard results,” all this supposedly leading to a “downwards descent into name-calling” and (one more time… let’s hear it again) “fringe politics.”
(*ROLLING MY EYES*)
Just another hit piece. Nothing new to see here, folks. (*SMIRK*)
BILL
Bark & all:
Don’t confuse ratings with revenue. Even if all the conservative talk radio programs were increasing ratings, they can still be seeing decreasing revenue. The ads rates per minute are dropping because of falling demand. Advertisers have less funds to spend on it in general, and often they are seeking mediums that can be more finely targeted to the specific demographic for their product or service. That’s the problem that any “broad”-casting media has in an advertising world moving towards “narrow”-casting. Few things can be as targeted as many web-based activities, like search engines or information sites that cater to niche interests.
So station and network management, in the face of declining revenues, have limited choices. In many cases, it may be cheaper to use syndicated programs over locally produced ones, because of the economies of scale. Syndicated talk shows, because they need to homogenize things for a national audience, trend toward a more “lowest common denominator” level of discourse, and outrage does well in that regard. Plus, it terms of political talk, it will get focused on federal government, since it’s hard to keep a national audience worked up over a municipal matter in Atlanta, for instance.
But if you’re a program host or producer, whether local or national, you can’t do much about the rates, You mostly can only work to increase your audience, either from bringing new listeners to the media or wresting away share from your competitors. That does tend to put people in gladiator mode, when business is contracting. So the premise of Mak’s piece, that falling revenue is accelerating the trend toward on-air grandstanding, doesn’t seem far fetched to me.
A conspiracy theory neatly debunked - TheNewTopical.com // Aug 7, 2009 at 7:45 am
[...] terms. Is the American rule of law breaking down? Actually, no. Journalist and blogger Tim Mak has the story: Talk Radio Gets Angrier as its Revenues Drop August 6th, 2009 at 3:42 pm Conservative talk [...]
Re: Pnwguy // Aug 7, 2009 at 5:18 am –
“Don’t confuse ratings with revenue.”
Fair point. (But again… this is why providing actual ratings/revenue NUMBERS in context would be helpful.)
“…the premise of Mak’s piece, that falling revenue is accelerating the trend toward on-air grandstanding, doesn’t seem far fetched to me.”
You’re not the kid’s dad, are you…??? (*HUGE FRIGG’N GRIN*)
No… seriously, Pnwguy, what you wrote is all fine and dandy… but me… I’m interested in having the premise proved (or at least supported with hard data) by the author. Period. (*SHRUG*)
BILL
……..The crazier Limbaugh, Beck and co get the more harm it ultimately does to the GOP……..This whole issue is a measure of the extent to which conservative fundamentalism has ceased to be an area of political belief and become a commercial undertaking that is being mined for profit……the fact that it’s all counterproductive in political terms isn’t of a lot of interest to those doing the mining.
Ad rates are falling across the board in every ad medium. This is a result of the recession/depression not of ratings. Furthermore “talk radio” is quite a diverse medium. No specific numbers of individual talk show hosts is reported here. To take a couple of quotes from industry analysts is all fine and dandy but then to try to assign the REASON wholly without attribution or evidence is appalling. It is PURE SPECULATION on the author’s behalf. Sure, quote uber-moderate civil Michael Medved. I bet numbers are indeed falling because people are NOT in the mood to be conciliatory to the Democrat power-grab. Doesn’t that make sense at all to any of you moderates? There is time for moderation and compromise, but it isn’t now, not at all. You moderates will compromise us into slavery to the State. Yes really. Go look at how these union thugs are operating at town meetings and tell me we should compromise. They are RAMMING this stuff through and y’all are woried about how Republicans look? How do the Democrats look to y’all?
BTW THEY are the ones losing support and Republicans are gaining in generic ballots. I guarantee you Frum had/has NOTHING to do with that. But he should start claiming it (like a good Democrat) to save his credibility as a pundit.
I was fortunate enough to grow up in Washington DC when Tom Braden and Pat Buchanan had a radio show where they had guests right, left and center and debated issues. Sadly, that doesn’t sell today.
dfl, apparently not in the mainstream media either, which is why there is alternative media like talk radio. Talk radio has exploded since those days. It isn’t sad either. We are getting both sides. You think because I listen to Rush I am somehow not getting both sides? First, Rush plays longer soundbytes than anyone on the MSM or cable. Second, most of Rush’s stations carry ABC news which highlights and promotes its version of the news every hour . Then there are AP UPI Reuters as well as network TV and newspapers. Don’t think Rush listeners encounter those perspectives? They would have to be locked in a cave in Afghanistan not to know the Democrat party line and rationale.
The problem is the opposite. Not enough people are getting the conservative perspective.
…and Frum and Chums squawk more and more about talk radio as they become less and less relevant.
Churl,
They are LOSING the fight for moderation daily. The Frum party line is “Independents and moderate Democrats (and so called moderate Republicans) are avoiding the Republican party because of among other thing the rhetoric heard on talk radio. Forgetting the ridiculousness of this on its face, now the data, the evidence, has clearly turned against this premise. Republicans are passing Democrats in generic polling already. Obamas approval rating has fallen precipitously in the last 100 days and it all of a sudden looks dangerous for Democrat congressman to show their faces in their own districts. because the public is on to them. They aren’t reading the bills they sign and THEY are saying there is “misinformation” going around (by the people who HAVE actually read these bills) Yeah, right.
We are seeing the Dems double-down again. This strategy ultimately fails. Massively. The Democrats are overreaching and proving conservatives more right every day. We said he would govern like a Marxist (not a genocidal marxist…yet) But we are seeing union thugs and a marked contempt for the American people and a dictatorial style, with czars and government takeovers of private industry.
The picture associated with this headline is ofMmark Levin who happens to have the fastest growing talk show in America. This site is very dishonest and misleading. Is there a reason they picked Levin or are they just sloppy?
“Just another hit piece. Nothing new to see here, folks.”
(*SHRUG*) (*SMIRK*) (*LAUGH*) (*YAWN*)
Barker – this is no way a (*CHUCKLE*) hit piece. Who am I (*SKEPTICAL*) hitting? Who am I insulting?
(*ROLLING MY EYES*)
franco-2 // Aug 7, 2009 at 12:51 pm
“They are LOSING the fight for moderation daily. ”
………..For once I agree with you Franco……..the Republican party goes further right by the day egged on by Limbaugh and co…….it’s politically suicidal but that’s another matter.
” Obamas approval rating has fallen precipitously in the last 100 days ”
……….You mean from the mid sixties to the mid fifties……..while the Republicans are at….bah….da…..boom…….34% ……….I love your alternate reality rants Franco……they confirm the GOP is going to be out for years
TimM // Aug 7, 2009 at 3:44 pm (#29) –
No, Tim…
(*SIGH*)
Not “(*SKEPTICAL*)
It would be (SKEPTICAL EXPRESSION*) or perhaps (*QUIZZICAL GAZE*)
You got everything else right, though! Good work!
(*WINK*) (*CHUCKLE*)
BILL
Lying for dollars | The Bipartisan Report // Aug 10, 2009 at 10:04 am
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Survival of the John Birchest: The Economic Pressures on Right Wing Radio to Push Ever Further to the Far Right « Prometheus Unbound // Aug 10, 2009 at 5:54 pm
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» Why Talk Radio Is So Angry Liberal Values // Aug 10, 2009 at 9:45 pm
[...] New Majority has looked into why talk radio is getting even angrier and found it is because of pressures from a declining audience with talk radio having lost 30 to 40 percent of its ad revenue over the last two years: In this environment, radio hosts believe that anger is their only path to survival. “If you’re not the most extreme person on the radio or making the most outrageous headlines,” says Fybush, “there is going to be some portion of the base that is going to ignore you and move onto someone who is more extreme.” [...]
Is Money Fueling the “Anger” on Talk Radio? | Talk Frontier // Aug 10, 2009 at 10:56 pm
[...] NewMajority.com recently posted an article contending that conservative talk radio is growing more “angry” as a result of increased competition for listeners. Author Tim Mak’s primary source appears to be Salem host Michael Medved, who is quoted at length: [...]
Club Lorem Ipsum :: Materias Grises » Archivo » Departamento de Burradas Ficticias // Aug 11, 2009 at 12:54 am
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Why Is Talk Radio Getting Angrier? « Thoughts of an ETSwatch // Aug 11, 2009 at 3:30 pm
[...] Radio Getting Angrier? Posted in Politics by etswatch on 08/11/2009 As its Revenues Drop, Talk Radio Gets Angrier Conservative talk radio has never been more angry and extreme than today. You might think that’s [...]
CasdraBlog » Blog Archive » links for 2009-08-12 // Aug 12, 2009 at 7:01 am
[...] Talk Radio Gets Angrier as its Revenues Drop (tags: politics) [...]
Daily Digest for August 12th « thegovernance.com // Aug 12, 2009 at 10:36 am
[...] Talk Radio Gets Angrier as its Revenues Drop [...]
Who Knows News? A Pew survey - Page 3 - Christian Forums // Oct 20, 2009 at 11:00 am
[...] of all talk shows has been dropping over the last 2 years–30-40 per cent, according to this article. It doesn’t mention specific programs, just the industry in general. Some of it may be that the [...]
Shooting Spree – Is Rhetoric Too Toxic? // Jan 10, 2011 at 6:17 am
[...] Hyperbolic accusation and fantasy murder may well serve a talk-radio industry facing a collapse in advertising revenues—down 30–40 percent over the past two years, reports FrumForum.com’s Tim Mak. [...]