Here is David Cameron’s pre-election broadcast.
Notice: he is speaking not only to the Conservative base – not to the fantasy that some mass movement of libertarian “tea party” voters has suddenly materialized out of nowhere – but to the swing voters in Britain, especially women. He signs off, “Come and join us, even if you have never voted Tory before.”
Notice too: he’s not talking only about the issues that matter to the voters he already has (welfare reform, school discipline), but also those that matter to the voters he wants (public health, home heating assistance for seniors).
And listen to this: “The hopes you had for Labour – that Britain would become a stronger, fairer society – those hopes don’t just die because Labour haven’t achieved them. They’re alive with us, in the modern conservative party.” That’s a line that will resonate among Americans in a post-Obama era.